About Miracle Magnet co.
A walking prayer turned wearable reminder.
Miracle Magnet co. didn’t start in a strategy meeting or a studio full of mood boards.
It started on a walk. A soul-searching, eyes-wide-open kind of walk—after a season of loss, disruption, and asking what now? And somewhere between heartbreak and healing, a quiet prayer began to arise during these miracle miles.
A prayer for meaning. A prayer for presence. A prayer to remember the most simplest of things, the miracle of being alive. What came next wasn’t lightning bolts or loud answers. It was subtler than that. It was one small miracle after another. Perfectly-timed conversations. Signs on the sidewalk. Goosebumps and gut feelings. Until it became impossible not to believe that something bigger was guiding this path. That prayer became a vision. The vision became this brand.
Miracle Magnet co. is for the ones who feel it too. The ones who are waking up to life. Who want to drench their days in meaning. Who believe the mundane holds magic—if you're paying attention. And like any good heartwarming story... the right people found their way in. The same frequency that brought this brand to life also called in the perfect creative force to help shape it— a best friend turned Creative Director, whose eye for beauty and soul for storytelling gave the designs their heartbeat. Together, this brand became more than merch. It became a soul-led mission.
Rooted in soul, built with intention, and designed to wake the world up—one wearable message at a time. We don’t make clothes. We make wearable reminders. Frequencies printed onto fabric to help you fall in love with your life again. Every piece is a portal—anchored in presence, steeped in possibility, and made to magnetize everyday magic. This is a place for the awakened and the awestruck, conscious expression. For the ones who know they’re not here to sleepwalk through life, a gentle rebellion against the noise. For those who want their clothing to carry an intention and imprint others with miracle-coded messages and who are ready to become a magnet for everything aligned, abundant, and alive.
Welcome to the miracle frequency. We’re so glad you’re here.
The Souls Behind the Brand
Meet Susan Hay [The Visionary Sparkplug]
Founder. Visionary. Brand whisperer. Magic instigator.
Susan is the heart behind the vision that sparked Miracle Magnet co. A former spa owner turned soulful mentor for women in business, she spent years guiding others toward peace, purpose, and profit. But deep down? She craved something tactile. Something artful. Something that could carry a message across bodies, cities, and timelines.
That something became Miracle Magnet co.—born during a season of deep grief and radical awakening. Susan's creativity found its match in this brand. Every design she dreams up is a wearable prayer and a declaration that we are the miracle. Susan brings the soul, the strategy, and the big-hearted boldness behind the movement.
Meet Jennifer Little [The Beauty Seer]
Creative Director, Color Conjurer, Visual Alchemist, Story Weaver
Before she was Miracle Magnet’s Creative Director, Jen was one of the very first people Susan shared the idea with. As best friends do, she asked all the right questions—the kind that led Susan even deeper into the vision. And then, plot twist: she joined the mission.
With a background in photography, interior design, retail, and fine art, Jen brings a wildly gifted eye for beauty, balance, and storytelling. She’s a Georgia-raised dreamer with an uncanny ability to help people see themselves clearly. Jen’s magic is in making things feel soulful and alive—whether it’s through color, styling, or the way she captures the perfect detail. After selling her beloved lifestyle shop HEYDAY in 2024, she followed a quiet nudge... and landed right here.
At Miracle Magnet co., she’s the curator of mood, texture, tone, and soul. Every design is a visual love letter made even better with her touch.
A founder with the fire. A creative with the spark. Together: magic.
Susan and Jen have been best friends for years—riding the waves of life, business, motherhood, and personal evolution side by side. Now? They’re co-creating something that feels like a culmination of it all.
The Miracle Magnet mission is fueled by their shared belief that creativity is healing, beauty is a frequency, and presence is the real power move. Their working vibe? Think soulful brainstorms, divine timing, voice notes full of big ideas, and a whole lot of laughter and reverence.
This isn’t just business. It’s devotion. To beauty. To truth. To miracles.
XX Susan & Jennifer
